Athletes on college football playoff teams earn large amounts of NIL.

The original 12 college football playoff team rosters are worth more than most other teams across the country. Media and technology company On3 estimates the 12 rosters together are worth about $150 million.

“What has happened over the past several years is more and more money is going into these universities,” said Sen. Tommy Tuberville, R-Ala.

Tuberville, a former college football coach There are laws that aim to address what some argue is an uneven playing field.

“The problem is that in 2021 the Supreme Court said, ‘OK, we saw this case. And we agree with the athletes. They need to be able to make money off their name, image and appearance,’” Tuberville said. “It went downhill from there. And there are no fixed rules. It was just the wild west.”

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Sen. Tommy Tuberville, R-Ala., is a former college football coach. (Anna Moneymaker/Files)

Schools where football players earn a lot of NIL money appear to be successful on the field. Most teams that make it to the college football playoffs also have their most valuable rosters.

“There is a class in a class of schools across the country that have the best infrastructure, the best systems, the best funding, the best corporate deals involved,” said Rob Sine, CEO of Blueprint Sports, which is Agencies that take care of various groups or donor groups across the country “They will form a group. And they will bring together a group of really wealthy people and create a budget and help support their coaches for the sports they love most.”

Schools that take advantage of early group formation And schools that already have large support systems can move forward.

“Football is the only sport that makes a lot of money from intercollegiate athletics. next basketball Maybe a little bit of baseball,” Auburn men’s basketball coach Bruce Pearl said. “Most of the NIL money is for sports that make money. And the result is Our Olympic Games are in grave danger.”

Bruce Pearl (Andy Lyons/Getty Images/Files)

The 2024 season has higher stakes than ever with the first expanded playoff season. A 13-member College Football Playoff Selection Committee ranks the top 25 teams. Twelve schools earned a playoff spot. But not every team is in the top 12 teams. This group earned automatic berths to the winners of five conference championship games. It ranks highest among the nine major conferences. This includes the Atlantic Coast Conference, Big 10, Big 12 and the Southeastern Conference from the Power Four. Five Conferences are also eligible. This includes the American Athletic Conference, Conference USA, Mid-American Conference, Mountain West Conference, and Sun Belt Conference.

Power Four conference schools typically have larger revenue budgets and television viewing than other college sports programs. A team from each of the Power Four conferences has advanced to the semifinals. Boise State of the Mountain West is the only team to qualify out of 62 schools from the Group of Five conferences. The team also has a higher-value roster in NIL than the school. 62 other locations

“Various projects That comes and goes and makes a huge impact,” Sine said. “Right now, money is driving college athletics. And schools are looking, ‘Where can I have the best opportunity to thrive?'”

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In the 2024 season, several teams changed conferences to gain access to more money and stronger competition. Southern Methodist University moved from American to the ACC and ended up losing to Clemson in the conference championship game. Clemson had the most NIL money of any ACC team. Despite being ranked 16th, the team earned a playoff bid by winning the ACC championship game. The Tigers eventually lost in the first round of the playoffs to the Texans. SMU also advanced to the semifinals. But lost in the first round to Penn State.

–It’s about opportunity. And you’re starting to see that there’s a lot of talk about a potential Super League happening. And you start to see a lot of jockeying going on for, ‘Hey, I want to be there,’” Sine said.

Oklahoma and Texas moved to the SEC. Texas lost the championship game to Georgia. Instead, it will play Big 12 champion Arizona State in the second round of the playoffs. The SEC team has some of the most valuable rosters. Georgia is one of the teams with the most NIL money overall. Texas has the most expensive roster and is projected to have one of the best recruiting classes for the 2025-2026 season.

Arizona State celebrates after defeating Iowa State (Photo/Files of Jerome Miron-Imagn)

“We were late to the party and compensated the student athletes appropriately. Now we’ve arrived. We just have to find a way to make it work for everyone,” Pearl said. “I think we need help from the federal government. so that each state does not perform its own duties And we won’t have a true NCAA champion.”

Oregon won the Big Ten Championship Game and is undefeated this season. The Ducks were originally part of the Pac-12, which is separated from teams that join the ACC, Big 10, and Big 12. Oregon will face another Big Ten member. The guys in the second round of the playoffs are the Ohio State Buckeyes. Oregon has a better record, though. But Ohio State has NIL money, ranking in the Big Ten.

Arizona State is another former member of the Pac-12, switching to the Big 12 for the 2024-2025 season. The Sun Devils won the Big 12 Championship Game and received an automatic bid to the playoffs, however, their roster wasn’t the most expensive. in the meeting Colorado players earn the most money Quarterback Shader Sanders is also rated as the highest-paid NIL athlete in the country. He is the son of the Colorado head coach. and former NFL-MLB athlete Deion Sanders.

“There have been a lot of great athletes from day one. They always rise to the top. and always make the most money Because they bring more star power than the rest of the team can. Or they take a very long time. Building their brand,” Sine said.

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Blueprint Sports covered Colorado’s 5430 affiliate, even though the team did not qualify for the playoffs. But there are some highly talented players on the roster. Including Sanders, who is expected to be a first round draft pick, Heisman Trophy winner Travis Hunter has also received recognition and millions in NIL for playing nearly every snap for the team as a starter. Wide receiver on offense and fullback on defense.

“There are star athletes who have agencies working behind the scenes to make big deals with them. There are new athletes And then there are the athletes who are happy to do whatever, from a NIL perspective,” Sine said.

Travis Hunter, Colorado’s star winger Touchdown scored in the first half against Central Florida on September 9. September 28, 2024 in Orlando, Florida. (AP Photo/Phelan M. Ebenhack)

The coalition has helped some illegal schools sign major deals. Ohio State’s 1870 Society has partnership with supermarket chain Giant Eagle. Nike co-founder Phil Knight launches Oregon’s Division Street Collective. Tennessee quarterback Nico Lamaleava receives $8 million deal from Spyre Sports Group before signing with Volunteers

“I think that’s where the red flags come up. A lot of money is being paid to high school students entering college athletics who have never played a minute of college sports before. And you don’t know what you’re doing. “We’re leaving now,” Sine said.

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The Texas One fund combines five separate NIL entities and is thought to be the wealthiest in the country. It has provided private jets to quarterback Quinn Ewers and every scholarship offensive lineman at $50,000 a year.

“What we want to do is try to make sure that everyone has the opportunity to get what they can. But when you receive the money You must sign a contract Then you have to commit to that, promise,” Tuberville said. “I know for a fact that some universities, they put Lamborghinis and Corvettes in front of their office buildings when they bring in these people. It has completely changed. It’s a huge sum of money. It’s a minor league sport. What it is is now.”