GM again focuses on advanced driver assistance systems

As one of the leaders in electric vehicles, many people look up to GM when it comes to fully autonomous driving and other important features. It appears the company is redirecting its efforts now. It chose to focus on driver assistance systems while reengineering Cruise.

On December 10, 2024, GM issued Press release It said it is shifting its focus to developing autonomous driving and focusing instead on driver assistance systems. The company says this is the path to fully autonomous personal vehicles.

This effort will build on Super Cruise, a highly visible feature of GM. To that end, GM has entered into an agreement with shareholders to increase its ownership of Cruise to 97 percent, and will then attempt to purchase it. Cruise’s remaining shares returned The goal is to restructure Cruise’s operations, which is expected to reduce GM’s spending by $1 billion per year. This is expected to happen in the first half of 2025.

The focus on driver assistance systems, though, has taken GM a step back from full self-driving. But the company still plans to implement this feature. “As the largest automotive manufacturer in the United States, We are fully committed to autonomous driving and are excited to deliver the benefits to GM customers,” said Dave Richardson, GM’s senior vice president of software engineering and services. improved traffic flow increased access and reduce stress for drivers.”

GM is taking a step back from the robotaxi space as well, seeing an “increasingly competitive robotaxi market.” As a result, GM will no longer fund Cruise’s robotaxi development because ” The huge amount of time and resources required to scale a business.” The competitive robotaxi environment is likely a reference to Tesla’s robotaxi plans. The company recently launched the Cybercab, which is expected to cost less than $30,000, as will the self-driving Robovan. Got 20 people

Although autonomous driving is still a key feature that automakers are trying to develop, But it appears the route is longer than many people thought. Be sure to follow our electric vehicles page for more information.