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Many Americans are travelers. “Snowbirds” flock to warm winter destinations, but “glowing birds” have some travelers seeking more than just clear skies.
The latest trend has captured the attention of the younger generation, with members of Gen-Z booking trips focused on health and fitness.
Connor Smith, vice president of IHG Hotels & Resorts, told Fox News Digital that younger travelers “I’m also fed up with the cold.”
New travel trend has Americans chasing the fountain of youth
“When growing up in the Northeast So I know where they’re coming from,” Smith said.
“But escaping the cold isn’t just about finding warmer weather. But it is also a way to manage seasonal affective disorder (SAD).”
“Glowbirding” has young travelers seeking health and physical activity. (Istock)
Smith added, “At IHG Hotels & Resorts, we are seeing more guests incorporate wellness into their travels. Whether it is nurturing the mind, body, or spirit.”
Gabby Beckford, Gen Z content creator at @PacksLight, shared in a VRBO press release, “My generation values experiences. And we all value mental health.”
“We’re seeing more guests bring wellness into their travels.”
She also said “Escape from the cold isn’t just about finding warmer weather. But it’s also been key in managing my seasonal depression…Plus, living in a place where I can enjoy the outdoors year-round keeps me physically fit and mentally sharp.”
Tourists flock to see the WINTER WONDERLAND light show in honor of the family’s late son.
The “Glowbird” season begins in January. After a long holiday
It will last for most of March. Such a statement
Millennials and Gen Z consumers spend more on health and wellness than any other generation. (Istock)
McKinsey’s 2023 Future of Health Survey indicates that 56% of Gen Z in the U.S. consider in-person exercise a very high priority.
The survey also found that Millennials and Gen Z consumers spend more on health and wellness than any other generation.
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About 40% of Gen Zers purchase wellness products, while 20% seek mindfulness products.
“To meet our guests where they are. We have a wide range of facilities and partners. This makes it easy to follow routines on the road,” Smith said.
The “Glowbird” season begins in January. After the holiday rush and lasted for almost the entire month of March. (Istock)
He says all Kimpton hotels have yoga mats in guest rooms and free bicycle rentals.
Amenities such as the “Borrow the Sun” program are available at participating IHG hotels. Guests can benefit from in-room solar lights to adjust their mood.
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“We hope to see these bioluminescent birds in destinations like Texas, Arizona and California,” Smith said.
“Transformative travel” is another trend aimed at more health-focused travel. by people seeking peace and tranquility
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This trend has attracted tourists who want to escape from the hustle and bustle of everyday life.
It has been reported that they want to spend their holidays in a more relaxed location. By allowing time for silence, contemplation and reflection.
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