[ad_1] The NIL market is expected to be worth approximately $1.7 billion in the 2024-2025 season, according to Opendorse, with $1.1 billion of that going to college football. Men’s basketball players earn approximately $389 million. Women’s basketball players earn approximately $75 million. Olympians earn approximately $134 million. The moneymaking began in July 2021 when the …
