A fitness tracker is coming for your pet.
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A fitness tracker is coming for your pet.


One boring Monday in November. While I was enjoying my morning tea My phone alerts me that my Avalanche cat is exercising less than usual. For the past six weeks, the Avalanche have been wearing chic black and gold collars. that follows her every move When and how often she sleeps, runs, walks, eats, drinks, and even grooms. This alert tells me that her energy is lower than normal. So I should keep an eye on her food and water intake. As a veteran who has symptoms hypochondriac I wondered for a moment if this might be the first sign of something frightening and serious. Then I opened the smart cover app. In which I found reassurance: My lazy 7-year-old tabby only exercised for 45 seconds that morning. compared to a full minute the day before.

These days, Americans treat our furry friends like family members. Premium food and expensive medicine To keep them healthy for longer With treadmills and pet supplements and luxury spas, the U.S. pet market tends to be accessible 200 billion dollars in sales by the end of the decade at the same time Humans are becoming more and more accustomed to living life in quantity. There are watches and phones that track heart rate and steps. Devices such as continuous glucose monitors are available for those who want more details. We are certainly entering the era of quantitative pets. It tracks your four-legged friend’s eating, sleeping, and exercising. Just like we do for ourselves.

The promise of this technology is healthier pets. Animals cannot communicate with words when they are feeling down. But the information and ideas continue. Behavioral or medical problems can be revealed early. and make it easier to maintain But the sheer volume of information can make true health concerns difficult to discern. It also causes me a lot of stress.

Most pet owners probably wonder what their animals get up to when their humans aren’t around. Are they running around the house? Searching the cupboard for Greenies? (Avalanche and her brother Lewie stole a bag of candy from my basket while I was on vacation a few years ago.) Avalanche’s clever collar, called Catlog, helped me understand some of her secret behaviors: She’s always There will be drinks and snacks after I go to bed. Before resting for the night She always sleeps when I’m at the office.

Other information is less helpful: Avalanche drinks water an average of four times per day. Eat food about five times Exercise for about two minutes. And it takes her about 30 minutes to groom, which the Catlog app says is low compared to similar cats. (My Apple Watch can’t tell me how often I eat and groom.) What she does Most of it is actually sleeping. (I can say that without my Apple Watch, hello.) But it’s been almost several days since I downloaded the app. One or more notifications appear to indicate changes in Avalanche’s activity, such as eating more, exercising less. Or generally seem less powerful. —And I don’t know if any of that matters. After a few weeks I found myself having a tendency to completely ignore notifications.

My experience seems to be common. Ilyena Hirskyj-Douglas Pet Technology Specialist at the University of Glasgow Told me she stopped checking data from her own dog tracking collar. “I just kept getting notifications about how far she had walked,” she said. “I found it quite difficult to know what that information meant,” said David Roberts, who studies animal-computer interactions at North Carolina State. University tells me this is an industry-wide problem. “These systems have not yet cracked the code on how to use what they can measure and get the kind of insights that owners need.”

The pet wearables market is expected to be approximately double By the end of this decade and when expanding Well, there’s an opportunity to offer some pet owners some truly useful information. Jennifer Wiler, a nurse who lives in Brooklyn with seven cats, Each wearing a smart collar from a company called Moggie, told me she was comfortable using the app when she worked long shifts. “Check-in is peace of mind. Make sure they still get playtime,” she said. Roberts study Computers are used to train and evaluate service dogs. For example, AI combined with sensors can look for signs of stress and other indicators. He told me the story of a colleague who had a dog. Become a beta tester for the said wearable device. Technology always predicted that her dog would make a good service dog. Until one day that wasn’t the case. It appears that the dog has a severe staph infection, which can be fatal if left untreated.

Wearable devices can be especially helpful for cats who tend to hide their pain until the symptoms subside significantly. My first cat mysteriously died when she was 7 years old. Her white blood cell count was dangerously elevated. It was only two days after I noticed that he was lethargic and howling in distress. Maybe I’d get better treatment if the wearable device notified me faster. And more importantly, if I identify a warning sign among the endless noise of notifications.

A spokesperson for Rabo, the Japanese company that created Catlog, would not reveal the criteria the AI ​​uses to trigger alerts. “Alerts are designed to detect important changes in your cat’s behavior or health data. to help you take action when needed,” she said. The company also sells litter box mats for tracking weight and bathroom use. A Product video Reassure users that it will prevent them from being overwhelmed by all of this information. But I’ve gotten a lot of information from Catlog, and so far none of it has helped me determine the real problem when I took Avalanche in for her annual inspection. I asked the veterinarian about some of the things Catlog reported. According to the app, Avalanche eats and drinks and runs around less than other cats, and I wonder if she’s depressed or sick. My vet waved at me in a gesture that read somewhere between amused and. Have you lost your mind?

Too many notifications can be just as much a ploy for my participation as it is for me. with trying to alert me to the cat’s behavior “I think these notifications are just ‘We want our app to be visible,'” Roberts told me. research have show Many pet wearables record an alarming amount of data about people. It’s not just their pets, either. study Some pet tech apps have been found to collect information such as the owner’s address. and time at home Catlog’s privacy policy notes that it may track information about users’ online activities and share it with third parties. A company spokesperson told me: “The primary goal of collecting data from human users is to ensure that apps and devices are safe and secure. Providing the highest value to cat parents” and the company’s privacy policy is “A broad statement designed to take into account potential future usage” which is not necessarily representative of the data the app currently collects. Hirskyj-Douglas It said wearable device companies could also share data they collect with, for example, pet insurance companies. Just like some car insurance companies track your driving behavior and life insurance company May track your health (She also said people use trackers to spy on their dog handlers and make sure they’re actually walking their dogs) And Catlog is far from the only product competing for pet owners’ attention. Moggie offers an AI chatbot that imitates the user’s cat and responds. health questions from their perspective. countless Options for dogs

Sometimes when I’m at work or on the subway I accidentally opened the Catlog app. To find out that Avalanche just ran for three seconds and then napped for 32 minutes felt like texting my best friend or scrolling through her Instagram feed just because she was on my mind. Spying on my cat is fun. But it’s not fun enough to justify the anxiety it induces. (My husband, who is not a person with the disease hypochondriac I don’t think this app is stressful. But it wasn’t helpful either.) The day before I wrote this, The collar’s battery died. I haven’t bothered to charge it yet.



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