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I respected alligators from an early age. But somewhere along the way I got the message that my favorite orange shoes weren’t chic and I moved on.
Then something amazing happened. After many years of being periodic TrendyComfortable shoes were removed at the start of the outbreak. Crocs has started. sell Like crazy, last year Birkenstock released to the public– and the top designers have already started. working together with mass market convenience product brands Sometimes they adorn joint creations with ribbons or pearls. There have been a number of collaborations in recent years, such as Miu Miu x New Balance, Cecilie Bahnsen x Asics, Collina Strada x Ugg, Sandy Liang x Salomon, and Simone Rocha x Crocs, to name a few. Crocs sandals also available. They appeared on the runway recently, and the Fendi x Red Wing boots graced the runway at Milan Fashion Week. Birkenstock also had Collaborate with designers Including Jil Sander, Proenza Schouler and Manolo Blahnik at this point. Almost every established American brand of comfortable shoes has been paired with a designer runway.
Yes, many pairs of shoes aren’t as pretty as they look. And that’s part of the fun. The fashion world has a long-standing fascination with uglinessEmily Huggard, who teaches a class on fashion collaborations at Parsons School of Design, tells me designer brands like Collina Strada and Simone Rocha, both of which have collaborated with mainstream shoemakers. Play with themes of wonder and beauty. she remarked besides shoesFashion designers have recently returned to the grunge, oversized, and wavy styles of the 1990s and early 2000s, after years of reigning over the sleek, simple look. Ugly, extravagant fashion era Stay with us: Of course, ugliness is subjective: as fashion critic Vanessa Friedman understand earlier this year “One person’s ugly shoe is another person’s treasure.”
High fashion’s interest in collaborating with major comfort shoe brands is, at least in part, to reach new audiences. Many of these luxury brands are small. which is hardly as widely known as major department stores like Crocs and Mephisto– Moreover, making shoes that work well requires special expertise. That’s something big brands like Asics and New Balance can provide to smaller, independent collaborators, Thomaï Serdari, a marketing professor at NYU’s business school, told me in an email. From the perspective of mainstream brands Such collaborations make the brand look cool and relevant. And there’s not a single thing to lose. As Chief Marketing Officer of Crocs tell The New York Times There was an experiment last year. There isn’t much risk. When your shoes are already quite controversial
People actually want to buy these shoes, like the Simone Rocha x Crocs collaboration. Sold out Very quickly, pure shock factor. Should help-Is it a pearl-encrusted crocodile?– And because it’s so bizarre. Shoes like this sometimes cause dissatisfaction. Suspicious– Protection in fashion magazine– Some buyers buy shoes as a way to demonstration A wink from the inside or to signal that they are very much online (The collaboration is often popular on social media.) The high price of the high-fashion shoe collaboration may also be part of the appeal. As the Substack Blackbird Spyplane newsletter put out in September. issue About the four main sneakers during the time clothes “Seemingly criminal or disgustingly expensive,” the $1,500 Loro Piana x New Balance sneakers might be “” about its “own ugly price tag.”
Not all of the collaborations are glamorous or even in-your-face—those Loro Piana sneakers are pretty understated. But the high-low combination is at the core of the concept. That balance takes skill to pull off. Personally, I probably wouldn’t have spent hundreds or thousands on the designer shoes I loved as a 12-year-old, but there’s something undeniably fun about the weird, and sometimes ugly, ways of these creative
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evening reading
What not to wear
By Ellen Cushing
As long as people can dress colorfully We strive to make it better. In the mid-19th century, advances in dyeing technology and synthetic organic chemistry enabled a textile industry previously limited to what was available in nature. New, super-valuable shades can be produced in large quantities. The problem is, people are starting to wear really terrible clothes. which is driven towards a maxim that is contradicted by this color revolution.
The press created a bit of a moral panic (“un scandale optice,” as French journals called it), which then tried to correct the 1859 edition of Godey’s Lady’s Book, a very widely read American women’s magazine. The best in the BC era Promise to help “A woman who is immaculately dressed and flashy,” referring to the famous color theorist. French chemist Michel-Eugène Chevreul and his idea of what color is most “becoming” for many (presumably white) women?
Chevreul died in 1889, 121 years before Instagram was invented. But what if this platform is available to him? I think he would do a great job with it.
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