Sora is finally here – the Atlantic Ocean.
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Sora is finally here – the Atlantic Ocean.


The most popular bot since ChatGPT is at risk of shortages

Illustration by The Atlantic

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Earlier this week, OpenAI released the full version of Sora, its video creation model. Hype has been building this model since the program’s inception nearly 10 months ago, but the final product hasn’t lived up to expectations.

OpenAI researchers say they spent months creating a “faster and cheaper” version of Sora that the public can use. But it doesn’t say that this version of Sora is more talented or intelligent. The company is eager to show off a slew of features, such as “Remix,” “Loop,” and “Blend,” that could make Sora a legitimately useful short video editor and creator. But it doesn’t suggest much about the efficacy of this product. It serves the company’s ultimate goal of enabling advanced intelligence. In fact, my own testing of the model has been mixed. This results in a glass of floating eggnog, a cat’s head disappearing. and a Silly Putty-like arm “The company hasn’t created a new bot that’s much smarter than an interface in the style of iMovie and Premiere Pro,” I wrote after OpenAI announced Sora’s release on Monday.

This is all a far cry from the words of the first Sora preview, in which OpenAI touted the program as a key way to create smarter, more powerful bots. in May I spoke with a Sora researcher who described the project as being in the “GPT-1” phase (in other words, It should be seen as concept research from the very beginning), and the company repeated the comparison in this presentation last week. So it’s worth remembering that if GPT-1 launched as a product in 2018, it would probably be really cool and not work. TRUE In the same way that Sora is today. Of course, anyone who might write OpenAI off would be very surprised by ChatGPT’s success just four years later. That time is far from guaranteed for Sora and his video-creating successors. But I don’t want to bet either.


Graphic of a white OpenAI logo on a black background with green accents. "play" middle button
Illustration by Akshita Chandra / The Atlantic

The most popular bot since ChatGPT

By Matteo Wong

For more than two years, every new AI announcement has been in the shadow of ChatGPT. There were no models from any company. that can eclipse or be comparable to that initial trend But perhaps the closest the company came to imitating this rumor was last February, when OpenAI teased its first video-generating AI model, Sora, a tantalizing clip – of a woolly mammoth kicking up snow clouds. Pixar-style animations of cute, furry animals – promise a fascinating future where anyone can create high-quality clips by typing simple prompts. into the computer program

But Sora, who was not immediately revealed to the public, Still just a teaser, pressure on OpenAI is increasing During the intervening months Several major tech companies, including Meta, Google, and Amazon, have showcased their own video creation models. Today, OpenAI finally responds. “This is a launch we’ve been excited about for a long time,” the startup’s CEO, Sam Altman, said in the announcement video. “We’re about to launch Sora, our video product.”

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What to read next

  • Welcome to the world of infinity.: “One way to understand Scale Brain and evangelism generative-AI It’s about seeing a group of people eager to turn every aspect of their creative life into intellectual property. Where everything can and should have an expanded cinematic universe. A world without end,” colleague Charlie Warzel wrote last year.
  • OpenAI’s Sora is a total mystery.: “Maybe (Sora) is a gimmick of imagination. film revolution Or a misinformation gimmick,” I wrote after Sora’s preview in February. “But for now It is at best a provocation or an advertising blitz.”

P.S.

The Silicon Valley cycle that immediately precedes generative AI involves cryptocurrencies. And while many coins and tokens have failed as functional currencies, But their legacy as a financial instrument is now clear. “Cryptocurrency has captured a generation of millionaires, billionaires and corporate warlords,” Charlie wrote on Wednesday. “And now they are using the money to gain political influence.”

— Matteo



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