Call of Duty: Black Ops 6 drives October sales growth | Circana

Hardware sales continued to decline but not to the same level as previous months. in September Hardware sales fell 44% year-over-year. Meanwhile, sales dropped 23% in October. Different from last month Game and content sales overall are not showing a downward trend. In fact Overall sales rose 10%, the highest growth since July.

Mat Piscatella, executive producer of Circana’s game reports, said in a statement: “Video game content spending increased 12% year-over-year to $4.2 billion. Console content plays the most important role in increasing overall revenue. with spending increasing 27% compared to last year. This was driven by sales of full digital games. Non-mobile video game subscription spending increased 16% year-over-year, with the release of Call of Duty: Black Ops 6 as part of Xbox Game Pass a key growth driver.”

According to Piscatella, sales of all major consoles decreased, with Switch sales down the biggest at 38% year-over-year. This was followed by PlayStation 5 sales with 20% and Xbox Series sales with 18%. On the other hand, spending on accessories increased, with PlayStation Portal being the best-selling accessory.

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It’s perhaps unsurprising that Call of Duty takes the top spot — it’s a tradition for the month that each new game in the series is released. It’s almost more of a surprise that Black Ops 6 didn’t immediately displace EA Sports College Football 25 or Helldivers 2 from the year-to-date bestseller list. Although it may be because Circana reports only a few days of sales will work.

According to Circana, Black Ops 6 isn’t just a successful game. But it’s also better than last year’s Modern Warfare III. Full-dollar game sales for the former were 23% higher than the latter in its first two weeks on the market. Piscatella made clear that the year-over-year increase in overall video game sales is due to “This was driven primarily by the launch of Call of Duty: Black Ops 6, compared to the launch of Call of Duty: Modern Warfare III (2023) in November.” Tracking period last year.”

The rest of October isn’t too shabby either.

Call of Duty may dominate October’s best-selling games list But it’s far from the only new game to make the list. Nine new games made the list and took over eight of the top 10. Dragon Ball: Sparkling Zero! It was the second best-selling game of the month. It is the third best-selling game released by Bandai Namco in history, behind Elden Ring and Dark Souls III. It is also the only game out of nine games on the monthly list to join Black Ops 6 on the best-selling chart. Annual to the present

Similarly, Silent Hill 2 Remake debuted at number 3 and is the 2nd best-selling Silent Hill game of all time, trailing only the first Silent Hill 2. Other major games released in October included Dragon Age: The Veilguard, Super Mario Party: Jamboree , Sonic is Undisputed Boxing game and launch title from Steel City Interactive

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As noted above, Call of Duty: Black Ops 6 and Dragon Ball: Sparking Zero! It’s the only October game to top the year-to-date rankings. But getting 3rd and 4th place respectively is not a bad result. Looking at November and holiday sales, Black Ops 6 may move up the rankings.