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It’s no secret that NBA ratings have dropped during tough times.
Top stars like LeBron James and Kevin Durant are in the twilight of their future Hall of Fame careers. And star players like Anthony Edwards, Zion Williamson, Ja Morant have yet to truly capture the attention of a broader basketball audience.
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St. Rick Pitino, head coach of the John Red Storm, shouted instructions in the first half against Bryant. University Bulldogs at Carnesecca Arena on December 11, 2024 in Queens, New York. (Wendell photo Cruz-Imagne)
Rick Pitino, the current saint John’s men’s basketball coach and former head coach of the Boston Celtics offered his two cents on boosting ratings.
“NBA ratings are reported to be down 28% this year alone,” he wrote in a post on X on Wednesday. “Suggestions: Bring back hand checking and more physicality. Players were too strong, too fast and became incredible shooters.”
It seems like everyone and their mother has an idea as to why this game doesn’t get as much attention as it once did. The rise of 3-point shooting, stars deciding not to play back-to-backs and fan interest elsewhere during the regular season. These are all seen as possible factors.
St. Rick Pitino, head coach of John’s Red Storm at Carnesecca Arena on November 1, September 30, 2024 in Queens, New York. (Wendell photo Cruz-Imagne)
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NBA Commissioner Adam Silver appears to agree with the latter.
“We are close to the tipping point where more people are watching streaming than traditional television,” Silver said. The Athletic– “And that’s why our new television deal, which goes into next year, All games will be available on streaming services.
“And when we switch to streaming services They ignore how the actual game is played on the ground. It will allow us from a production standpoint to be able to do all the things that you couldn’t do with traditional television, all kinds of new, all kinds of new functionalities, options and screens available.
NBA Commissioner Adam Silver arrives before the WNBA All Star Game at the Footprint Center in Phoenix on July 20, 2024. (Mark J. Rebilas-USA TODAY Sports)
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“Most people view us through the media. not in person So we have to pay a lot of attention.”
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